Alla Marca Food is a family business with branches in Amsterdam and Rotterdam, specializing in food products with a strong focus on ethnic products from cuisines including Mediterranean and Moroccan. The company has built a recognizable position within a growing market, partly thanks to a distinctive range of own-brand products that customers come to Alla Marca Food specifically for. Due to developments within the company, the desire arose to carefully shape the future of the business.
The challenge
The process was emotionally charged and required careful guidance. Diverse interests and expectations had to be balanced carefully, while maintaining progress in the sales process. This demanded clear communication, structure, and attention to both the business and human sides of the transaction.
Maasdael guided the sales process from preparation to completion. The documentation was prepared, potential buyers were approached and guided, the due diligence process was coordinated, and the negotiations were conducted. Additionally, a significant part of the guidance involved clearly explaining complex information, enabling those involved to make well-informed decisions throughout the process.
Beyond the deal
The process resulted in the acquisition of Alla Marca Food by Hoogvliet, a strong supermarket chain with room for further growth and continuity. This secured the future of the company and preserved the position that Alla Marca Food had built up. It also created room to further develop the activities within a larger organization.
The value of sector knowledge
The transaction fits within the broader development in the food sector, in which scale, product range expansion, and access to specific customer groups are becoming increasingly important. The market for ethnic food products is growing due to increasing population diversity and the broader popularity of international cuisines. For entrepreneurs in this niche, collaboration with a larger party can offer opportunities for continuity, professionalization, and further growth. It is precisely in such processes that it pays to combine sector knowledge with process experience and a feel for the dynamics behind the company.
