Maasdael has extensive experience in the horticulture sector, advising growers, builders and other value chain participants on mergers, acquisitions, financing and valuation matters. Our clients range from mid-sized family businesses to larger market players. We have been involved in transactions with companies including Atrium Agri, PB tec and Combilo, as well as the merger between CombiVliet and Agro Care. This involvement gives us an up-to-date and practical understanding of the market and the parties operating within it.

Certain challenges recur throughout the horticulture sector: investment pressure related to technology and sustainability that puts financial capacity to the test, succession challenges within family businesses, and risk diversification through crop or geographic diversification. In valuations, sector-specific value drivers play an important role, including scale, positioning within the value chain, and how a business manages energy costs and crop-related risks such as disease pressure. Companies that can demonstrably manage these factors are better positioned towards buyers and financiers.

Our sector experience translates into tangible advantages. We quickly identify the key value and risk drivers and know the parties throughout the value chain, from growers and grower organisations to wholesalers and financial investors. This helps business owners enter a transaction better prepared, with greater clarity and a stronger negotiating position.