Maasdael advises medium-sized enterprises in retail and related consumer sectors, typically with revenues between €5 and €100 million. These are often family businesses or founder-led companies in a wide range of subsegments: from car dealerships, motorhome dealers, and travel agencies to office furniture and consumer food. We support these entrepreneurs during M&A processes (on both the buy and sell side), financing issues, and valuation assignments.

The challenges we encounter are highly recognizable: weighing up whether to remain independent or join a larger group, succession issues where no family member is available or willing to take over, and funding digitization investments where scale is lacking. Maasdael first helps entrepreneurs clarify what they want, based on a clear analysis of market position, enterprise value, and available options. This strategic foundation forms the basis for a well-considered choice, as well as for the full support of the execution that may follow: from buyer selection and transaction structuring to execution and completion.

Maasdael's sector knowledge translates into better support at the moments that matter. We know which factors buyers in this sector take into account, how digital transition affects valuation, and how to properly position investment costs that currently weigh on EBITDA against future growth potential. This results in a more realistic valuation and a stronger position in negotiations.