Maasdael guides medium-sized trading companies through M&A processes, financing issues, and valuation assignments. Our experience ranges from the import of consumer goods and wholesalers in beauty, personal care, and food & beverages to sea-container trading. These are typically family businesses or founder-led companies with a strong operational profile, international purchasing relationships, and a fragmented customer base of retailers or business buyers.

In the trading sector, buyers look critically at customer concentration, margin structure, and dependence on suppliers or purchasing markets. It is precisely these factors that largely determine the valuation and the outcome of the negotiation. By properly preparing the company and strengthening the financial foundation, we ensure a stronger starting position. We know how to properly position trading companies with their own brand position, exclusive distribution rights, or proven growth potential towards buyers and investors.

The recurring issues are recognizable: the balance between remaining independent or joining a larger group, succession without available or willing family members, and the valuation discussion that arises when buyers perceive a trading company as offering little differentiation. Maasdael helps entrepreneurs to get a clear picture of their strategic position before making a choice - and subsequently guides the full execution.