Services
Sector
Construction & Real Estate
Aertgeerts is a regional construction company with approximately 40 employees, specializing in service & maintenance and renovation and transformation projects. The company works for clients including housing associations, property managers, and (semi-)public institutions, and has built a strong position in South Holland since 1931.
The process was prompted by the wish to grow the company further and position it for the future in a consolidating property maintenance market. Scale, supply chain integration, and increasing project complexity make it ever more important for an organization to have sufficient strength and capacity.
The challenge
The process involved a combination of substantive complexity, shareholder dynamics, and strategic choices regarding the company's future direction.
At the same time, the internal organization required further professionalization, particularly concerning project administration and knowledge retention. A careful approach was necessary to provide direction to the process and to involve all stakeholders in the decision-making.
Beyond the deal
Maasdael assisted in exploring strategic options, backed by financial scenarios and discussions with potential partners. We prepared an information memorandum with a clear strategic and financial analysis and guided the due diligence process and the SPA negotiations.
The process was successfully completed with the merger of Aertgeerts with Heko and SW Vastgoedverbetering into Koestr Vastgoedverbeteraars. This has resulted in a strong integrated organization with a broader range of services and a strengthened regional position.
The value of sector knowledge
The transaction fits within clear developments in the property maintenance sector, where scaling up, supply chain collaboration, and sustainability are becoming increasingly important. Clients are looking for partners who can provide fully integrated services and operate on a larger scale.
For other property maintenance companies, this underlines the importance of positioning within the value chain. Collaboration or joining a larger group can be a logical step to remain relevant and competitive in a rapidly professionalizing market.
