Activities
Sector
Tech Media Telecom
CTOUCH develops and manufactures innovative interactive touchscreens for educational institutions and the corporate market throughout Western Europe. The company holds a strong position in the interactive displays segment, operating through a broad reseller network in addition to direct sales. When a concrete buyer, i3, presented itself, CTOUCH engaged Maasdael to professionally guide the sales process and to safeguard the interests of the shareholders as best as possible.
The challenge
In the sale of CTOUCH, the complexity lay in a difference of insight between buyer and seller regarding the working capital position. As a company with a substantial inventory, its correct valuation is decisive for the final purchase price, and it was precisely on this point that discussion arose. This called for an advisor who not only fully masters the financial subject matter, but is also able to conduct the right discussions at the right time. Ultimately, the quality of the negotiation largely determines the result for the seller, and that is precisely where Maasdael demonstrated its added value.
Beyond the deal
Maasdael managed the entire sell-side process: from preparing an information memorandum and compiling a shortlist of potential buyers, to conducting discussions and negotiations, guiding the due diligence process, and finalizing the transaction documentation.
Particularly in the working capital discussion, Maasdael demonstrated its added value: by clearly structuring the financial facts and negotiating in a targeted manner, an impasse was avoided and a balanced result was achieved for all parties involved. The process resulted in a successful sale to i3. For the departing shareholders, the transaction marked the conclusion of their entrepreneurial role, leaving room for retirement or new activities.
The value of sector knowledge
The market for interactive displays in Europe is experiencing growing demand, particularly from the education segment. At the same time, consolidation continues in the sector, notably within the reseller networks where many smaller players are active. The acquisition of CTOUCH by i3 illustrates how strategic buyers are strengthening their market position through acquisitions of specialized players. For other parties in this segment, both developers and resellers, this could be the right time to reconsider their own position and explore whether joining a larger player offers strategic advantages. Maasdael guides entrepreneurs considering this step, from orientation to closing.
